Introduction
Starting a career in real estate can be exciting and rewarding, but choosing the right agency is one of the most crucial decisions for new agents. The right best real estate agency for new agents brokerage provides training, support, a strong brand presence, and valuable resources that help agents succeed. Whether you’re looking for a commission-based structure, mentorship, or advanced technology tools, selecting the best real estate agency for new agents can set the foundation for a prosperous career.
This guide explores the top real estate agencies for new agents, the key factors to consider when choosing a brokerage, and tips to thrive in the competitive real estate industry.
What to Look for in a Real Estate Agency as a New Agent
Before diving into the best agencies, it’s essential to understand what factors matter the most when choosing a real estate brokerage. Here are some critical aspects to consider:
1. Training and Mentorship Programs
- Comprehensive new agent onboarding programs
- Hands-on training with experienced mentors
- Workshops and webinars on negotiation, marketing, and legal aspects
New agents need structured training to develop their sales skills, understand the market, and navigate real estate transactions. Look for agencies that offer:
2. Commission Structure and Fees
Real estate agents earn money primarily through commissions, so it’s important to find a brokerage that offers a fair commission split. Common structures include:
- Traditional Split: The brokerage takes a percentage of your commission (e.g., 60/40 or 70/30).
- 100% Commission Model: Agents keep the full commission but pay a flat fee or monthly desk fees.
- Hybrid Models: A mix of split commissions and caps, where agents earn higher percentages after reaching a certain sales threshold.
3. Brand Reputation and Market Presence
Well-established real estate agencies attract more clients, giving new agents access to more leads and opportunities. A strong brand presence can help build credibility and trust with potential buyers and sellers.
4. Lead Generation and Marketing Support
Generating leads is crucial for new agents, and the right brokerage should provide:
- High-quality lead generation platforms
- Marketing tools, including social media advertising, CRM systems, and listing exposure
- A strong online presence with a well-optimized website
5. Technology and Tools
Modern real estate brokerages leverage technology to help agents work more efficiently. Look for agencies that provide:
- Customer Relationship Management (CRM) software
- Automated marketing tools
- Mobile-friendly platforms for managing listings and transactions
Top Real Estate Agencies for New Agents
1. Keller Williams Realty – Best for Training and Mentorship
Why Choose Keller Williams?
Keller Williams (KW) is known for its industry-leading training programs, making it one of the best choices for new agents. The company offers:
- Keller Williams University (KWU): Comprehensive training on sales, marketing, and business development
- Mentorship programs for new agents
- Technology-driven tools, including the KW Command platform for lead management
Commission Structure:
- 64/30/6 commission split (64% agent, 30% brokerage, 6% franchise fee)
- Cap model: Once you hit a sales target, you earn 100% commission for the rest of the year
2. RE/MAX – Best for High Commission Splits
Why Choose RE/MAX?
RE/MAX is an excellent option for agents who want higher commission potential. The brokerage offers:
- A 100% commission model with monthly desk fees
- Strong brand recognition and global presence
- Marketing and advertising support for agents
Commission Structure:
- 95/5 or 100% commission model with a flat fee
- Agents pay monthly fees instead of splitting commissions
3. Coldwell Banker Realty – Best for New Agent Support
Why Choose Coldwell Banker?
Coldwell Banker provides exceptional support for new agents, including:
- Coldwell Banker University: A structured training program
- High-end marketing materials and digital tools
- A strong brand presence in luxury and residential markets
Commission Structure:
- Varies by location, but typically 70/30 to 80/20
- Some offices offer capped commission models
4. eXp Realty – Best for Cloud-Based Real Estate Agents
Why Choose eXp Realty?
eXp Realty is one of the fastest-growing brokerages, offering:
- A virtual brokerage model, allowing agents to work remotely
- Revenue-sharing programs and stock options
- Agent collaboration through eXp World, an online workspace
Commission Structure:
- 80/20 commission split
- $16,000 cap, after which agents earn 100% commission
5. Century 21 – Best for Brand Recognition
Why Choose Century 21?
Century 21 is a globally recognized real estate brand that offers:
- Comprehensive training programs
- Marketing tools and lead generation support
- A strong referral network
Commission Structure:
- Typically a 50/50 to 70/30 split
- Some offices offer a higher split for experienced agents
How to Choose the Best Real Estate Agency for You
1. Define Your Career Goals
Are you looking for the best training, the highest commission, or a flexible work environment? Your goals will determine the best brokerage for you.
2. Research Local Market Conditions
Some agencies perform better in specific locations. Research which brokerages dominate your target market.
3. Interview Different Brokerages
Before committing to an agency, schedule interviews with multiple brokers to understand their offerings.
4. Consider the Office Culture and Support
Some agencies provide mentorship and collaborative environments, while others expect agents to work independently. Choose what fits your working style.
5. Evaluate Costs and Fees
Check for:
- Desk fees
- Marketing expenses
- Transaction fees
Tips for New Real Estate Agents to Succeed
1. Build a Strong Network
Attend real estate networking events, connect with experienced agents, and develop relationships with mortgage lenders and home inspectors.
2. Master Digital Marketing
Leverage social media, Google ads, and content marketing to generate leads.
3. Stay Consistent with Lead Generation
Use cold calling, door knocking, and online lead generation to maintain a steady flow of clients.
4. Keep Learning
Enroll in real estate courses, attend webinars, and follow industry trends to stay competitive.
5. Work with a Mentor
A mentor can provide valuable insights, help you avoid mistakes, and accelerate your success.
Conclusion
Choosing the best real estate agency for new agents is a crucial decision that can shape your career. Whether you prioritize training, commission splits, technology, or brand recognition, there is an agency that suits your needs.
If you’re looking for comprehensive training and mentorship, Keller Williams or Coldwell Banker might be the best fit. If higher commissions and flexibility are your priority, RE/MAX or eXp Realty could be ideal options.
By researching and selecting the right brokerage, new agents can maximize their potential, build a successful career, and achieve long-term success in the real estate industry.
